How to run a giveaway 3x cheaper than buying ads

and with a better conversion rate

Social media advertising cost-per-mille (CPM) ranges between $3 and $7. If you’re a novice, let me explain. What it basically means is for every 1000 impressions, the above-mentioned amount is charged by the advertisement platform (can be a platform like Twitter, Facebook or can be a 3rd party affiliate network)

Here’s the CPM Trend

Image for post
Image for post

And here’s the online advertisement spend. It’s soaring

Image for post
Image for post

Pieter Levels, founder of many micro-startups like nomadlist, remoteok, hoodmaps, makebook, airlinelist, ideasAI, QRmn — once tweeted that he’d giveaway Macbook Pro worth $3000 to any random person retweeting his tweet instead of spending on Twitter Ads on the New Year’s Eve. He literally called spending on Twitter ads would be a waste as this hack would get him a better ROI and it did. Check the results:

  • 1.5 Mn+ views
  • 80k engagements
  • 55k profile clicks
  • CPM close to just $2

Hats off to Pieter Levels


Written by

Product Manager @ ShareChat | Trader. I write about product management, financial freedom, and personal growth.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store